To be the number one company in Turkey in the sector
To ensure continuity as the first choice of the consumer with service and product quality
To contribute to the formation of a more conscious society by protecting our education, health, environment and historical values in our country
Creating permanent advantages by creating differences
In the sectors in which we operate; To meet the expectations of AELITATR customers and employees at the highest level by being respectful to the individual and society, loyal to the law, economic and moral principles, sensitive to health, safety and the environment
Managing a “strategic portfolio” with competitive and sustainable growth potential in a way that creates value for its stakeholders
In all our behaviors, we always take care to have high business ethics, to be consistent, to be honest, to fulfill what we say, to be respectful to others, to own our institution in every sense and to represent it in the best way possible.
As a fast, dynamic and hardworking team, we like to succeed. We focus on our target, we take care to be a leader in the sector together with our cost leadership. We achieve our results by demonstrating sustainable and measurable efficiency.
We are open to continuous improvement and we attach importance to it. We value fast learning, learning together, and making progress as a team. We feel responsible for our work and results, and we develop our competencies to get results. We take care to realize all these by making life easier and with positive and optimistic communication skills.
We take care to be creative, open to changes and opportunities. We take measurable risks to create new business areas, generate new ideas, and seize opportunities.